Squeezed on price, stuck proving value? Webinar for MedTech value creation
Join PwC on Wednesday, 27 May 2026 at 11:00 CET for a dynamic webinar on how MedTech companies can thrive amidst intense pricing pressures by transforming clinical outcomes into commercial strength and value creation.
Procurement is evolving, and payers are demanding clear value. Cost-plus pricing is eroding margins, but there's a silver lining: pricing is still MedTech's most powerful profit tool when focused on outcomes rather than features.
🤝 In collaboration with moveUP, a leading digital health company focused on translating patient outcomes into actionable insights and measurable efficiencies, we'll explore how real-world outcome data can drive effective value-based pricing.
Here’s what you’ll discover:
🔍 Identifying where MedTech margins slip away and strategies to reclaim them.
🔄 Transitioning from cost-plus to value-based pricing by prioritizing outcomes over features.
🎯 Implementing outcome-linked pricing to leverage measurable results.